Nikki Reed is making it attainable to look good whereas doing good.
The actress, 30, based her way of life model Bayou with Love in 2017 with a concentrate on sustainability and simply reached a significant new milestone: opening up her first brick-and-mortar storefront. Reed celebrated the opening of her vacation pop up store, which was created in collaboration with Earth + Factor proprietor Elizabeth Di Prinzio, within the Silver Lake neighborhood of Los Angeles on Wednesday.
“We poured our hearts and souls into this retailer so it’s very nice to see everyone having fun with and appreciating and touching every thing,” Reed tells PEOPLE. “The brick-and-mortar mannequin is absolutely candy, and I believe a part of what Liz and I are attempting to do with our pop-up is give completely different communities that very same alternative to come back in and see issues in individual.”
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The nice and cozy and pleasant house options an array of merchandise together with ladies’s attire, hand-made ceramics, magnificence merchandise and even kids’s garments. Additionally on show, in fact, are quite a few items from Reed’s jewellery assortment that includes all sustainably made items.
“Once you’re coping with all of those new key phrases — like moral, sustainable, recycled, chemical-free, natural —that I believe have gotten increasingly widespread in individuals’s lexicons, it’s very nice to have individuals contact issues and see them in individual as a result of I believe there’s a false impression that sustainable items are one way or the other thought-about, at occasions, lower than,” Reed says.
“There’s the phantasm of luxurious with virgin supplies, which I believe is changing into much less and fewer widespread, which is nice. However it’s fantastic to see individuals choose up a diamond ring that’s made out of recycled gold and go, ‘Oh wow, this doesn’t really feel any much less luxurious than some other diamond ring that I’d choose up,’ ” the mom of 1 shares.
In October, Reed launched her model’s bridal assortment after realizing there was a scarcity of choices accessible for eco-friendly brides-to-be.
“My husband and I bought engaged many, a few years in the past, however I do know that had this been accessible once we had been getting married, this could’ve been one thing that I used to be in search of,” Reed says of husband and former Vampire Diaries actor, Ian Somerhalder, whom she married in 2015.
“After we launched with the Open Opal Diamond Ring some time again, ladies had been shopping for as engagement rings or promise rings regardless that they might’ve wished one thing slightly flashier or slightly larger,” she provides. “They had been prepared to go along with one thing so stripped down as a result of they cherished the message a lot.”
It was after she acquired messages from individuals saying they proposed with that particular ring that Reed knew she was on to one thing. Thus, the bridal assortment was born.
“I do know each element of how these rings are made,” she says. “They’re actually made with love. I’m down on the manufacturing unit on a weekly foundation working with the supplies myself, and I simply felt like had I been getting engaged proper now, that is what I’d’ve been in search of.”
All the diamonds and stones Reed makes use of are Kimberley authorized, which suggests the way in which they’re acquired is completely “conflict-free.” And with regards to Reed’s bridal line, each ring is made out of cultivated diamonds — that are diamonds produced by a managed course of, versus naturally occurring diamonds which might be mined.
“Our cultivated diamonds are grown above floor utilizing photo voltaic vitality in California, they usually’re grown from diamond seeds,” she says. “They’re diamonds — there may be nothing artificial about them. However as a substitute of mining for them, we are able to develop them as a result of we, as human beings, have the expertise. The social impacts and environmental impacts are large.”
The Bayou with Love web site explains that the diamonds they use are grown in a extremely managed atmosphere that duplicates the situations beneath which diamonds naturally develop once they type within the mantle, beneath the Earth’s crust. They’re grown from the tiny carbon seeds of pre-existing diamonds, permitting individuals to take pleasure in actual diamonds with out the human and environmental toll of mining. These cultivated diamonds encompass precise carbon atoms organized within the attribute diamond crystal construction, and are fabricated from the identical materials as mined diamonds.
To Reed, it’s additionally vital that fellow feminine enterprise homeowners had been showcased within the pop-up store she created with Di Prinzio.
“We both discover feminine designers or they discover us as a result of this isn’t a brand new method to how we wished to construct our store,” she says. “Since beginning Bayou, I’ve highlighted different female-founded corporations on my social media and Elizabeth does the identical. We each subscribe to the concept that collectively we’re stronger.”
“I really feel like it’s my ethical obligation and in addition my best pleasure to have the ability to share that with different individuals,” she continues. “It will really feel bizarre and unsuitable if I didn’t try this as a result of I understand how onerous these ladies are working and the way onerous I’m working to point out individuals what we’re creating. All of us cross promote and cross-pollinate. This store is a bodily house however to me, it’s actually extra of a metaphor of how we must always all be working enterprise.”
When creating her collections, Reed got down to make the worth factors, which vary from $78 to $1,027, “extremely inexpensive.”
“On one hand, it’s a daring determination as a result of pricing sustainable items at a lower cost level or a really aggressive value level caters to the misperception that sustainable items are lower than,” she says. “And I perceive that. However then again, to me, it felt like training and mission over revenue had been actually vital as a result of I believe that if individuals can contact and see and really feel these items in individual, they are going to undertake the message that sustainability and luxurious can dwell collectively. I value that approach as a result of I need individuals to the touch and really feel sustainable items and notice that they’re not lower than.”
Bayou with Love and Earth + Factor’s vacation pop up store is open to the general public Friday to Sunday from 11 a.m. to 7 p.m.