Kourtney Kardashian's Thriller "Poosh" Mission Is Lastly Right here, and It's SO Kourtney

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Picture Supply: Courtesy of Poosh

It has been practically a month since Kourtney Kardashian caught our consideration with a seductive bare picture and an equally engaging Instagram account, teasing the launch of a thriller venture named “Poosh.” The account – which shortly racked up over 2 million followers – was crammed with sayings like “Educate, Inspire, Create, Curate,” and “Follow What You Poosh,” so, after all, we have been intrigued. 4 weeks later, Poosh has lastly been unveiled, and it is being hailed as “a life-style web site and e-commerce vacation spot for contemporary dwelling,” in line with a press launch.

So, What the Heck Is Poosh?

As a 39-year-old mother of three, Kourtney has prided herself on her wholesome way of life and parenting decisions. From a vegan weight loss program to non-toxic magnificence merchandise, Kourtney’s web site will contact on the center floor and keep away from the “all or nothing” attitudes and concepts that usually include the idea of a wholesome way of life. “Individuals are continuously asking me how I do all of it, from being a single mother to working full-time to nonetheless sustaining a social life,” Kourtney defined. “I get countless questions on meals, children, magnificence, and vogue, so I made a decision to create Poosh, a curated expertise and vacation spot for contemporary dwelling.”

Why Is It Named Poosh?

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Kourtney’s 6-year-old daughter Penelope’s nickname is Poosh, and she or he’s additionally the platform’s “best inspiration.” With parenting content material and toy suggestions, Kourtney performs on her daughter’s nickname to outline this new model. “Because the epitome of the Poosh woman, she performs by her personal guidelines, colours outdoors the traces, and celebrates life with an infectious confidence and ease.”

What Can It Do For Me?

Along with providing content material about wholesome existence, Poosh guarantees to “rework the lofty idea of ‘dwelling your greatest life’ into an achievable actuality.” By offering sensible ideas and shoppable tales based mostly on Kourtney’s picks, Poosh will do all of it surrounding “well being and wellness, life and elegance, inside design, magnificence, motherhood, and extra.” With the launch of Poosh, we’re already having fun with content material about Kourtney’s favourite clear magnificence merchandise, an interview with Kris Jenner about what it takes to be a boss, and cool (reasonably priced) espresso desk books.

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