IMAX Says They Are Keen to Work With Streaming Providers That Make 'IMAX-Worthy' Movies


IMAX has made a cope with Amazon for his or her upcoming film The Aeronauts, starring Eddie Redmayne and Felicity Jones to be launched in IMAX theatres. IMDb describes the movie as follows: “Pilot Amelia Wren and scientist James Glaisher discover themselves in an epic battle for survival whereas making an attempt to make discoveries in a sizzling air balloon.” The film appears and sounds as if it will likely be fairly grand, so it is sensible that IMAX is excited by seeing it on their gigantic screens.

In an interview at Cannes this week, IMAX CEO Wealthy Gelfond had this to say concerning the partnership:

“For us it’s extra content material, and if the content material is what I name ‘Imax-worthy,’ which means it may be a beautiful expertise that we are able to improve and folks throughout cultures can take pleasure in…then we need to be concerned and to do it, with the [caveat being] so long as it respects the home windows.”

When requested if IMAX can be excited by displaying Netflix films, Gelfond responded:

“Once they respect the home windows, we’d like to do one thing, and I feel they are going to.”

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He’s actually large on the home windows. He additionally talked about why they hadn’t partnered till now:

“there actually hasn’t been an Imax-worthy movie streaming service has launched till now.” He added: “Regardless of plenty of speak concerning the streaming companies going into blockbuster content material, they actually haven’t pulled it off but. They’re simply beginning to migrate into that space. I feel they are going to proceed to, however they’re a great distance away.”

This upcoming movie, The Aeronauts appears like an ideal foray into making the world of IMAX movies extra mainstream. It will likely be enjoyable to see filmmakers step up their scale to provide us larger, and extra breathtaking movies. What’s a film that wasn’t initially made for IMAX, however you’d like to see it on the large display screen?

through: Selection

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